Hi. I’m Erald Felix, a Broadcast Entrepreneur, having been a television professional in South Africa for the past 35 years. I have worked for the National Broadcaster, the SABC, in most of the production disciplines, founded my own production company, trained young people in the television and related media fields, started YouTube channels (incl, Nigeria Diaspora TV, 800 000 viewers) and I’m currently providing content for Carte Blanche, DSTV’s investigative show, as well as working with Al Jazeera on a project for an African News & Environmental channel.
In line with the worldwide shift to Digital Terrestrial Television (DTT), our local regulatory body (ICASA) has opened up the radio frequency spectrum for the purposes of providing commercial subscription broadcasting services on the network and our country will go digital by 2019, thereby providing more choice for consumers, as well as promoting competition in the sector brought about by relevant and appealing programme content to audiences and as we know, content is King.
Further to this, Atlantis (an industrial town near Cape Town) has been declared a Special Economic Zone (ASEZ). Investors who set up shop in such a Special Economic Zone are eligible for tax relief and in some cases, an energy subsidy, making them attractive opportunities. The ASEZ, City of Cape Town and the national government offer a range of attractive incentives for investors and tenants. Other areas are the nearby Saldanha IDZ (Industrial Development Zone), Port Nolloth IDZ, Richards Bay IDZ, Coega IDZ, etc.
It will also include preferential corporate tax & tax relief of up to 15%, building allowance, employment tax incentives, SARS 12L energy efficiency tax allowance and customs control tax. The incentives offer support for both capital investments & training, development contribution deferral/debt write-off capped at R1million.
With this in mind, I’ve developed a concept for a network of television channels, to provide affordable television exposure while ensuring relevant, local, information-driven content, geared to change the lives of millions of South Africans. Television has created a fast-growing appetite for all age groups, especially young people. This hunger for visual content is spearheaded by smart phone technology and our youth want to be part of this “Game of Fame”.
REAL TV Africa’s bouquet of 30 channel strands will feature Live News, inspirational South African stories, Sport, Entertainment, Documentaries, Local and International Dramas, Soapies, Film Festivals, Game Shows, Branded TV and Green Television content and lots more. While some of the strands are purely money-generating (e.g. DRTV, Festival TV, BrandiT TV), the core focus will still be quality, entertaining and informative content.
We are seeking to secure a $3.2 million (R50 million) investment for infrastructure, equipment, content development, production and securing good skills. With its unique funding model, RTVA will change the way in which television has traditionally been viewed, as instead of a consumer of funds, rather being a solid, profit-driven business case for investors.
Our focus is aligned with our President’s investment drive to secure investments of $100 billion to kick-start our economy. Potential Investors can expect a return on investment within five years and are expected to buy in for a minimum period of seven years, where-after the normal exit strategies will prevail.*
We look forward to having you on board an exciting venture, which will be fun, fulfilling and mutually beneficial…! We have all the necessary documentation and presentation materials. Please feel free to contact me anytime.
Thanking you in anticipation.
Erald Felix
CEO: REAL Media Holdings
+2761 435 8432
Skype: Erald Felix