In Sandwich, Kent, I found Apex Algorithms nestled within a smart office, complete with their very own branded pool table! A pleasant, naturally lit workspace based within the prestigious Pfizer Building, now known as Discovery Park – opened in 2012 and one the world’s leading science and business parks.
Apex Algorithms are a unique sports trading company. Established by ex-City workers in 2013, it combines their passion for both the financial and sports markets, along with their commitment in intense quantitative analysis to provide successful results.
What this means in practice, is that Apex Algorithms take advantage of market mispricing. Most people betting on individual sporting events will lose money meaning that bookmakers do not have to be that sophisticated with their risk management. This in turn leads to inadequacies that the friendly folks at Apex Algorithms exploit. Furthermore, bookmakers offer odds to maximise their profits, not to reflect true probability. For example, if one team is heavily backed, they adjust the odds to offset their own exposure and profit from the commission.
They use sophisticated financial market techniques and advanced Artificial Intelligence, made possible with the availability of over a decades’ worth of historical data, to assist in creating and rigorously backtesting accurate prediction models.
Using Artificial Intelligence techniques to build neural networks and genetic algorithms, data can be mined to discern whether the phenomena in the markets are real or just noise and build models accordingly. Advanced mathematics using supercomputers can also be applied to the sports markets.
Machine learning is the process by which software learns from past experiences to enable it to predict the future and is becoming increasingly formidable. The longer Artificial Intelligence is exposed to real- world conditions, the smarter it gets and the better the prediction models become.
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