When building your startup business, many different aspects have to be considered. However, knowing how to impress your customers is arguably the most important of all.
Familiarising yourself with what customers want from your business and how to provide it will play a key role in your strategy. Here’s all you need to know.
Customers want value
Perhaps above all else, most consumers want value for money. This does not mean that you have to be the most affordable option on the market. Still, it should encourage you to actively seek ways to save money and pass the savings on.
One of the most effective ways is to work from your home. It will reduce your running costs, especially as you can expand the company with outsourced services. Running credit checks to reduce the threat of bad debt will allow you to keep prices low too.
Meanwhile, you must ensure that products and services are built to last.
Customers want green brands
As people become increasingly invested in adopting green living, they expect brands to do the same. In many cases, a company’s commitment to responsibility will have a huge influence on whether they gain a conversion.
Switching to greener energy and efficient machinery isn’t aren’t the only options. Fashion brands or furniture manufacturers can choose upcycled fabrics. Improving the products doesn’t only show clients that your brand is greener. It lets them show their responsibility.
The desire to work with greener brands will only grow. Now is the time to do it.
Customers want to feel valued
In addition to getting value for money, most clients want to feel valued by the brand. If anything, this has only become a greater issue in recent times. Thankfully, it is one area where your business can outperform far larger competitors.
The great news is that many customers are willing to pay extra for a better consumer experience. Quick responses to consumer queries should be at the top of your agenda. Birthday emails, loyalty schemes, and asking for their feedback also aid the cause.
Better still, it’s a great way to gain valuable insights.
Customers want to resonate with the brand
By now, it should be clear that products aren’t the only thing that consumers judge you on. They also want to work with brands that they share common ground with. Therefore, showing your personality should be a key part of your branding and marketing efforts.
Creating a target consumer profile is a great starting point. It’s likely that you would fall into the demographic too. If this is true, try to think about what would excite you. In turn, this should create a far deeper connection with your customers.
Active listening and encouraging employees to focus on consumer relationships also helps.
Customers want consistency
Last but not least, customers want consistency. They do not want to feel like they are taking risks on whether the purchase will be worthwhile. Likewise, they don’t want to feel as though their interaction with the company could be positive or negative.
There are many ways to promote consistency, starting with a low staff turnover rate. Meanwhile, data analytics can track past conversations with the customer. This way, colleagues can provide the same levels of quality care.
Ensuring that you offer promotions to loyal customers as well as new ones is also key.