A business without customers will fail, so to be successful, the people who walk into your retail store need to be your number one priority. You need to focus on the experience you offer your customers, as they are the key way to ensure business growth. Word of mouth counts for a lot in today’s society, so from the moment customers enter, it is vital you do all you can to make their visit a comfortable and pleasant one.
We have some ideas on how you can improve your customer’s experience, so read on to find out more.
Offer the personal touch
A retail store on the high street can offer something online giants such as Amazon will struggle to replicate. The personal touch! From the moment the customer walks into your store, you can be there to greet them with a smile and a friendly ‘hello.’ You don’t want to overwhelm them with your presence, but be around to help them should they require your assistance. Sometimes your patience will be stretched with the more ‘challenging’ customers, but remember to mind your manners, and look after all your customer needs.
When the customer leaves, remember to say farewell, and thank them for their business, whether they bought from your store or not. Ensure your staff follow the same policy, as nobody should be too busy when it comes to customer service. Whether it’s face to face, online, or on the phone, the polite and friendly approach will give your customers a personal and welcoming experience.
Increase payment methods
People rarely carry cash with them in this ‘plastic card society,’ so you need to have an electronic card reader as a means of payment. Card machines are a fast and efficient way of taking payments and will offer convenience to both you and the customer. You should also stay up to date with the latest in mobile technology, and consider services such as Apple Pay which is becoming increasingly popular in stores today.
Organise your store
Your store needs to be easy to navigate, with items neatly on show, and prices displayed clearly. When the customer struggles to find what they want, they will likely leave before making a purchase. Remember the saying, ‘a place for everything and everything in its place?’ This should be your store motto when it comes to organising your store interior.
Provide unique touches
From gift wrapping their purchases to offering them a hand to the car with larger items, focus on anything that will enhance their experience further. While you might disagree with eating and drinking within your store, you could still install a water dispenser to hydrate exhausted shoppers. Seating areas will also be valuable for the tired and weary. Setting your store apart from others will help you stay competitive while adding extra value for the customers who grace you with their custom.
The final word
Customers are the lifeblood of your business. Take care of them, and they will take care of you. Well, your bank balance at least. Have a good day, and thank you for stopping by!
