The painting and decorating industry is one that has experienced virtually no growth over the past few years. The sector is still struggling from the impact of the recession and now Brexit. Nevertheless, the painting industry generates approximately £4bn revenue per annum.
The level of construction activity in the country has a profound effect on the painting and decorating industry. As of late, the depressed housing market and sluggish economy have taken their toll. Nevertheless, the construction sector is set for a period of growth and this can only mean good news for painters and decorators. In fact, last year, the construction industry encountered a greater level of demand than was predicted and thus we are bound to see the positive impact of this on the painting and decorating industry over the year ahead.
Aside from this, competition is born out of the fact that there are no companies with a dominant market share in this industry. Small companies offering office fitouts and residential painting businesses are vying over market share, which represents clear opportunities for companies in the industry.
Nonetheless, you need to make sure you are in a position to take advantage of these opportunities. Competition is fierce and thus you need to brand effectively to stand out. This all begins with projecting a professional business identity.
Customers are becoming more and warier in regards to where they spend their money. To make sure they choose your business, you need to show that your painting and decorating service is of a superior standard. Professionalism should be running through everything you do, whether it’s your website or how you communicate with your customers.
Let’s take a look at some top tips for projecting a professional image and consequently ensuring customers are confident in the painting and decorating service you provide. It is always a good idea to purchase high-quality workwear. Ensure everyone is wearing the same sort of gear and that it is in the same colour. You may even want to have workwear customised so that it contains your company’s logo. Thus, not only will your employees look professional at all times, but they will be advertising and branding your business effectively as well.
The same can be said for your work vehicles. You are likely to have at least one van or truck on the road. Have you considered having this sign-written with stylish and professional writing that will be noticed by everyone that passes your vehicles?
Aside from this, your website takes on heightened importance nowadays, this is especially the case if you do not have a physical store or offices for your painting and decorating business. Your website needs to be easy to use. It needs to have a stylish, professional and effective design that brands your business effectively. It is always a good idea to have a portfolio section on your website. This can contain examples of work you have done so far. Potential customers will be able to get a good idea regarding the level of quality you can provide and thus they can easily determine whether this is a decorator they would like to hire.
Customer testimonials can also work well. You can post a selection of positive reviews on your website. Potential customers can read these and this will reassure them that your service is the best choice for them.