Businesses are constantly trying new trends to increase their revenue and customer base.

For customers to keep coming back time after time, every organization looking at growing their bottom line needs to put forth an effort.

Photo by Yan Krukov from Pexels

There are three main areas where businesses need to focus their attention if they hope to grow: lead generation and customer service

Lead Generation

Lead generation is vital for your business because it will show you how much potential there is among those prospects before they become customers and make purchases from you. With a Lead generation agency, you never have to worry about running low on revenue streams if one dries up! 

Customer Service

Providing the best customer service possible is a critical component of your business. Customers are not just looking for products; they want to feel important and heard when purchasing from you. When customers walk away feeling valued, happy and understood, it will be much easier to build loyalty with them which equates to increased revenue!

How To Provide Excellent Customer Service

Kindness

Customers want to know that they are being dealt with pleasantly, so smile and greet them when you see them. You don’t have to be bubbly or chipper. Nod your head politely and say “hello” or “good morning”. 

This is especially important for phone customer service where the person on the other end of the line can’t even see you! Also, include some small talk about how things are going if appropriate–customers like feeling connected to people who work there.

Help

Stay aware of what customers need without having to ask too many questions. For example, if someone walks up looking lost, offer help instead of waiting for them to ask for it; if someone seems confused about what to do, offer them the solution. 

In general, it’s always better for you and your customer if they don’t have to ask a million questions about something because that can get annoying quickly (and not in a good way).

Tone Of Voice

If someone is angry or upset about something, acknowledge their emotion but never mirror it back at them. It’s essential to remain calm and professional when talking on the phone or face-to-face so as not to escalate an already difficult situation; this will help diffuse any anger from both parties involved.

Honesty

If there are times when there may be delays, make sure you notify them well ahead of time–they should know beforehand to plan accordingly. Likewise, if you make a mistake and there is an issue with something, be forthright about it–you don’t want anyone to feel like their money was wasted on your product or service!

Future Needs

Maybe someone had mentioned before that they wanted a particular type of food within walking distance; next time they come by, ask if there’s anything else you could do for them. 

It might seem small at first, but these little things go such a long way when done consistently. Customers notice and appreciate the extra effort to ensure that their experience is as positive as possible (even more so than getting what they originally asked for).

Communication

If you can’t make something happen for a customer, let them know. For example, if time is an issue or they’re asking about something that’s not feasible, be honest about it and then offer what alternatives may be available instead. 

Customers don’t want to waste their time either, so if they come in looking for something specific and have no other options but the one thing you cannot provide, give them some insight into where else they could go. Nobody likes feeling like they wasted their time on nothing!