If you’ve got an entrepreneurial spirit, then you should be happy that you live in this age, rather than during any other. After all, it has never been easier to get a business up and running! Alas, while this is generally a good thing, it’s not all positive. Because of the ease of beginning trading, competition can be fierce, and this means that it can be difficult to stand out from the crowd and get your business noticed by the public. But ‘difficult’ does not equate to ‘impossible.’ There are things you can do to get noticed by the wider world. We take a look at a few tried and tested methods below.
Take a Stand
We live in socially conscious times, and this is reflected in the world of commerce and business. A significant portion of customers say that they would think twice about giving their money to a company that didn’t show any concern for social issues, and the percentage is even higher among younger people. As such, one way to differentiate yourself from the crowd is to take a stand. Think about the issues that are close to your heart, and make them the foundation of your company. You will be noticed.
Social Media Savviness
If you want to get attention from the people, then you need to go where the people are hanging out. And in digital terms, this means social media. But of course, it won’t take long before you notice a problem: your tweets and posts will be like a drop in the ocean. So how do you make your voice louder? By sharing genuinely interesting and entertaining content. The public won’t be interested in the boring company stuff: give them memes, useful information and more, and they’ll have a reason to follow you.
People will listen to what you have to say about your company, but they’ll listen even harder to what other people say about your business. So why not look at having an army of walking ambassadors out there in the world? One way to do this is to buy a badge machine from blankbadge.co.uk, and then make badges that have your logo and name. Hand them out to your customers, and you’ll have people out there promoting your brand, all day long.
On the Streets
Sometimes it can feel like too much attention is given to the digital world. It’s important, sure, but it’s not everything. Don’t forget that the people that use the internet are the same people walking the streets! So look at putting some of your energy into marketing in the outdoors. This could be through having a stall at a relevant festival, giving away freebies on the streets, or anything else. As well as other benefits, this will also allow you to engage with your potential customers directly. You could also look at hosting interesting events at your premises, if you have them — it’ll help to draw new customers to your business.