Consumers today are more interested in brand values and identities than ever. As research shows that over 85% of customers want to buy from businesses that share their values, it’s hugely beneficial to celebrate and showcase who you are and what your brand stands for. In this guide, we’ll outline some simple ways you can give your brand serious personality.
Logos and straplines
Over 40% of customers believe a company logo is an integral part of brand image and personality. For many shoppers or prospective clients, a logo is the first thing people notice. An eye-catching logo that conveys a relevant brand message and gives customers information can draw people in and leave them wanting more. A dull, drab or confusing logo has the opposite effect. Spending time on logo design and straplines is beneficial. As a business owner, you want people to notice your logo, read the strapline, and take action. Whether you sell food products, clothes or pet toys, or you offer services, it’s crucial to make a good first impression. Test design ideas, ask for feedback and make sure your logo and straplines are relevant to your business and target audience.
Packaging and product design
An Ipsos poll revealed that packaging designs influence over 70% of customers. Getting your packaging right is not just important for turning heads, standing out on the shelf or virtual aisle, and luring people in. It’s also a brilliant way to convey your brand message and give people insights into your brand personality.
Simple touches can make a big difference when deciding how to package and present your products. Consider the impact of fun, quirky and engaging printed greaseproof paper for a festival food truck or luxe branded wrapping for exclusive gifts. Think about how you want clients to perceive your brand before you choose design options and use A/B testing and consumer surveys.
Social media
Social media is a brilliant platform for businesses that want to connect with repeat customers and attract attention from new followers. When you set up accounts or create posts, consider your brand identity and how you want customers to view your brand. Think about the tone of voice you use, the way you interact with followers and virtual friends, and the rapport you want to build. It’s also important to consider the type of content and the vibe of the post. Are you looking to make people feel like they’re old friends, or are you building a more professional relationship based on trust and respect? Tailor your strategy to suit the brand and ideal customer.
Consumers today want to get to know the businesses they buy from and gain insights into brand identities and values. As a company owner, it’s hugely beneficial to capitalise on the desire to build relationships. Simple steps can help you give your brand personality and show off your USPs. From brilliant, distinctive logos, snappy straplines and customised packaging to targeted, tailored social media posts, there are many ways to make your brand stand out and showcase its unique personality.
