You need to put yourself in their shoes. Think about when you have searched online for a property to invest in – what was it that you were actually looking for? Clear photos, a thorough and visual description which led you through the house? Was it a navigable website, with a menu that you could easily scroll through? Perhaps it was a reassuring reference to the company that you were searching with and statements indicating what a great business they were to work with? Or maybe you just haven’t thought of it and these things are clicking in your head as we’re listing them off.
When it comes to selling property, you need to think as a potential buyer. There is a lot of money to be made in this business, but also so much more that could be lost if you don’t play your cards right.
Social Media – Use It!
Social media can be quite a controversial subject when it comes to selling anything, nevermind a property. Whether you’re looking to rent it out or get a quick sale, you can’t deny that platforms such as Facebook, Twitter and Instagram are ingenious at what they are able to do in terms of taking what you want to say and getting it out there to as many people as you can. If you haven’t got one already, consider making a page so that your friends and family can ‘Like’ it, thus having it pop up in their feeds on a regular basis. You could even sponsor a post or an advert to go out to your target audience and hit the demographic that you desire. Make sure that you have personalised your social media web space enough so that those interested know that you are serious about what you are doing; if you download a designing software such as Adobe Spark, you will be able to create a banner for your page to distinguish you out from everybody else. Don’t be lulled into a false sense of security – there are a lot of people bartering on these forums to sell what they’ve got to sell and get a great price.You’ll be one of many, so make sure that you stand out.
Be Clear and Concise
If you are putting out an ad for your property investment, whether it’s online or in a newspaper, you need to get the facts across as quickly as you can. Those who are reading across adverts are actually scanning for facts that are relevant to them to jump out and catch their attention. If you can’t think of the words or phrases that you need to make people stop, think and consider their options with you, then hire a good copywriter to make your actions a reality and deal with the lexicography of your advert. Even if you are slipping a link into a blog which leads back to your site for SEO purposes, this is still a great way to get yourself out there.
