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Promoting Your Property Portfolio with a Website

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When you invest in property, you need to promote your property to others. You might be renting it as residential, commercial, or vacation property. Or perhaps you flip houses, and your aim is to sell your property. Whatever you intend to do with it to make money, you need to ensure it gets attention. Many people will use listing sites and list their properties. It’s a quick and easy way to put them online. However, if you want to go further, you could consider creating a website. You could have one for your whole portfolio, or perhaps a website for each of your properties.

Why Build a Property Website?

You might wonder why you should build a website when you can just list your property on one that already exists. There are several advantages to creating a dedicated website for your property. Firstly, you can put your properties front and center on your own site. They won’t be fighting for attention among many other properties. You can improve the SEO of the website so that people are able to find it when they’re searching for property. You’ll have complete control over the style of the site and the benefits it offers. You could also use it to provide a members’ area for tenants or clients for your vacation property.

Decide Between Website Builders and a Developer

If you decide you want to build a website for your property, you have to choose how to make it. There are several website builders designed for property investors to set up a site for their portfolio. These might be useful if you want to create something simple. There are also more general website builders that will have templates and tips you can use. However, if you want to create an entirely custom site, you might prefer to hire a designer or developer. They can work on something unique for you and make sure you have everything you need.

Essential Elements

When you build your website, there are some vital things you don’t want to leave out. One of the important things to remember is to put an emphasis on images, and even video. People who look at your properties want to see what they look like and explore the spaces. Your written content is essential to focus on too. You need to optimize your website for search engines to ensure that you bring in traffic. Your content should provide as much information as possible for people who visit your site.

Improve Conversions

You might notice that you get traffic to your site, but it doesn’t lead to anything. You don’t get many people contacting you to enquire about your property. If this is happening, you need some techniques to improve your conversions. One option is to look into CRO audits; conversion rate optimization methods can improve the leads you get. You may need to improve your website’s usability or change your marketing techniques.

A property website could help to give your portfolio a boost. It will help you bring in more potential renters or buyers and show off your properties in your own way.

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