Have you ever read a marketing advice post or a piece of advice that contradicts what you’re already doing? These kinds of situations are all too common in the world of business because everyone has different solutions to the same problem. For example, trying to grow an online presence is extremely important for all kinds of businesses. However, the way you approach this will depend on the resources available to you and other similar statistics. In other words, it can be challenging to think of the best ways to approach an open-ended problem.
But as we perform research and try out different strategies, we’ll ultimately end up in a position where we could be facing marketing misunderstandings. This means incorrect advice, outdated information, or even straight up malicious guidance by people that don’t want to reveal their marketing secrets. All of this can cause misunderstandings that can ruin your success, so what are some of the biggest lies to look out for?
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“Marketing is free if you know what you’re doing. You don’t need to spend much to get noticed!”
This is a romantic idea that encourages people to try their best with strategies like search engine optimization, but the truth is that you can’t really grow an audience if you’re not willing to spend money on marketing. Sure, you could get lucky and an influencer might notice your products, especially if you place them in the right communities and social circles. However, the chances of this happening can be fairly slim.
As such, don’t base your marketing strategy on free or cheap services. Consider spending money to guarantee success and don’t hesitate to work with reputable services to get your business noticed. Just remember the golden rule; you have to spend money to make money.
“You always need to update your marketing strategies to whatever the latest trend is.”
While many people enjoy keeping up with the newest marketing strategies, the reality is that you don’t actually need to keep up with the newest trends. Instead, you should be focusing on what works best for you and then investing in it as long as it offers good results. For example, team telemarketing outsourcing is a great way to reach out to local audiences. While some people may suggest that you go digital and try something like email, it might not be necessary because your local audience is easier to attract with local marketing strategies.
In other words, don’t just blindly update your marketing plans with the newest trends. Stick to what you know and make the best of what you have.
“If you’re not ranked #1 for a search term, you’re not going to get noticed.”
And lastly, people need to start realizing that ranking for the number one spot on a search term can be desirable, but it’s certainly not necessary for success. Landing on the first page is a much more realistic goal, and even being on the second page can still grow your audience. In short, have realistic expectations with marketing.
