Winter is almost here, and for that reason more and more lucrative recreational facilities are just ready and waiting to be invested in. This is the time of year where people will try and spend money on a winter experience for the family, or for themselves. While the summer is considered the most popular time of year to book a vacation, you would be wrong to dismiss the winter potential for that reason. The winter offers many experiences which are impossible to replicate elsewhere. Read over some public revenue statements from the most popular winter resorts near you, and you’ll be stunned at how lucrative they can be. We’re here to give you some smart investment ideas that can help you make a fortune both this winter and beyond.
What’s more is that over the summer, these resorts or facilities have plenty of time to be improved and make use of your investments, massively increasing your potential of return every year that rolls around.
Here are some promising areas you might make use of this:
Specialist Winter Parks
There are some winter park communities specifically set up to accommodate multiple hobbyists and winter vacationists. In these instances, it’s wise to invest in communities which are large and well known for families and individuals alike. For example, Coldwell Banker Mountain properties in Winter Park, Colorado can offer your potential visitors hiking, mountain biking, skiing, snowboarding and snowshoeing. This range of activities is likely to make this area a one-stop shop for all of their winter sporting needs.
Not only this, but providing a facility which can handle all of these activities is looked upon more fondly by holidaymakers, as returning to facilities they can enjoy and develop some form of loyalty reward with is looked on fondly. Your investment could go into improving or increasing the quality of accommodation within these parks, investing and opening a collaborative restaurant, or even expanding the range of facilities on offer. No matter what you desire your money goes towards, you can be sure that this is the correct area to invest in at this time of year.
Christmas Facilities
Christmas is the time of year where families are often more liberal with their expenditure, as they have often been saving for months beforehand to provide the family with a wonderful Christmas experience. All of this frugality on their part will culminate in the desire to spend plenty of entertainment and experiences with their family, as experiences are often considered to be the most valuable ‘product’ you can purchase. For this reason, it’s important to cater to this crowd.
Look around your area of investment potentiality, and see if there are any Christmas parks open for business. If so, invest in them. A massive draw for Christmas is a Santa Claus attraction. This can be a great way to begin your investment in events as opposed to just venues, as selling tickets to a worthwhile event can become very popular very quickly.
Winter Marketing
Christmas & winter marketing will require a deft touch because there are some families who simply prefer to stay indoors and neglect to spend any money until the festive week rolls around. These are the people you should try and cater towards, as returning customers are often available to be satisfied as long as the level of care they are shown is considered the same or better each year. Never take them for granted, but also make sure you aren’t considering them as the main priority. Your investment strategy could be as simply as helping out the marketing departments, or establishing one in your favourite winter resort. This will help attract those who often aren’t interested in these events through massive exposure, deals for newcomers, as well as discounts for those who return.
You may have noticed that Disneyland, a resort which has outstanding levels of business in its own right, is often continually offering deals for new families to attend. They often allow children to come in at a discounted rate during the seasonal period, among plenty of other promotions. This can simply act as one of the best methods of securing future potential bookings for your invested firm. With your investment, you may be able to take over, opt for partial ownership, or secure yourself as a member of the board of business.
No matter how you develop your winter business insights, getting the marketing right for any project you’re involved in, especially at the time where visitors may need more encouragement, can help you out tremendously.
Improving Properties In Winter
If you’re a real estate tycoon, it’s important to understand that the standard selling procedures don’t always apply in the depths of winter. In fact, you should be keeping more of an eye out regarding how you present your properties to the client. Here, different qualities of the property will need to be emphasised. While before you may have been promoting properties from space, utility and potential room for improvement, now you should also add in a warm presentation, the lighting factor, and the insulation in your sales pitch.
A client will want to picture themselves making a home there much more than they would in summer. It’s important to keep the garden areas tidy, but there’s not a lot you can do to sell that space when it’s utility is hard to imagine. For this reason, extra efforts should be made to make your homes warm, smelling good, and available for development. Even installing false woodburning fireplaces can help bring that homely feeling to the real estate. It’s all about the correct presentation you bring to the potential business dealing.
With these tips, you are sure to expand your potential for profit in a wide range of establishments and potential firms. Whether you’re looking to expand your ownership portfolio or simply help out a business you believe is worthwhile for a solid return on investment, you can be sure that the opportunities will come thick and fast if you keep an eye out.
