While marketers spend a good portion of their careers thinking of how to better approach customers with a new idea, or product and service, and to do so in the best packaging, from time to time even they must hold off. You can only get a customer deeply excited about your product and innovation from time to time. This is why annual or seasonal releases are so well worn, because they work. Every year, Apple release a new iPhone, at least for the most part. This gives a good amount of time for people to settle and stay familiar with the new product, start getting excited for a new one, speculate and build hype, enjoy the announcement, and then move onto the next one.
It can be that you yourself are looking for this kind of opportunity, a chance to truly whip up excitement for something new and spectacular you have to show. Sometimes, you have to go big, and do so with confidence in your brand and new innovation. With the following advice, we’ll show you how you can present that in the best possible light:
Curate Exclusivity
Exclusivity can be a major benefit for some brands. For instance, you may wish to stagger the release of your flagship product, so that perhaps only a few thousand are given access to it to begin with. It could be that you offer promotions to only those who establish their interest quickly. For some firms, this really works, because exclusivity gives the impression that this is more than worth being part of, and everyone wishes to feel included. Then, as you open up your doors, you can benefit from a much more powerful fascination with your output.
Use Mystery To Your Advantage
Mystery can be a great idea before the launch of a product. Consider how minimal hints of an upcoming product through mysterious branding can help the cultural conversation, spawn theories online, and generally help you gain a following. Mystery, to this degree, is certainly a great way of being spread on wildfire through social media, as the idea of discussing something that is yet to be unveiled can be tremendously interesting to most people. The more you curate a careful offering like this, the better the catharsis can be when you unveil and release.
Be Present & Get Seen
Attending the best gift fair can help you introduce yourself to a range of people that are interested in your local scene. Meeting your audience face to face and expressing the enthusiasm you have for your own brand can start to spread like wildfire. It’s very easy to brush off the marketing we see on social media, especially from unproven firms, but it’s hard to ignore a well-curated trade booth with business owners that are positively magnetizing, and truly hope to see their brand succeed with ambition and care. Perhaps this could be a wonderful goal you aim towards this year.
With this advice, we hope you can encourage worthwhile excitement for your brand.
