As a business owner, you want to make sure that the name of your business is as out there as possible. Visibility is important if you want your brand to do well. Think about those huge name brands out there, the ones that you recognize just by the color they use in their logo. If you want to be as profitable and popular as those businesses then your “one day” has to be now – not later.
Brand identity is important, from the typography of your logo to the signage you have outside the building. With the right brand design agency, you can ensure that your brand is open for the world to see! Your personal brand and your business brand are one in the same: if you want to gain recognition for business excellence, it starts with knowing your personal brand is going to be scrutinized as much as your business will be, so here’s four tips for building your personal brand better!
- Know your client. Do you know what your customers want? Do you know with whom you want to work? These questions are important, and you need to know who you want to attract to your business. To know that, you need to work out what your business is offering and to whom it would matter the most. To make the most of your marketing, you should consider figuring out who your target audience is and where they would find your business. Once you get the right people to target, you can channel your marketing to different avenues where you know your target market would be.
- Make your message clear. Knowing your ideal client is only the start, you now have to convey your message to them. Your brand needs to be clear and what you offer has to be put simply – and you have to make it pretty! When you package your message correctly, you will be able to show the impact of your products. Knowing who your product is for makes it far easier to market it.
- Know your business style. You have to know what is different about your offering compared to others. What is your competition doing differently to you? People don’t care much about your product, but how you can offer it, the discounts you give and whether you were trustworthy enough. Your personal brand is going to help you to drive your message, so you want it to be a good one.
- Build up your platform. Once you have your audience and your product, you then need to build your platform up and start building credibility. Spread the message everywhere about what you do and the impact that you make. You can do this on social media and with interviews, email marketing and speaking engagements. As your brand builds, you can be more authentic and build trust further.
It’s fun to build a personal brand if you know that you’re going to do well from it in the end! Take the time to follow the tips and let us know if it worked!
