Launching a new company is an exciting time for every entrepreneur. However, with the excitement of creating something that is entirely your own, you also experience the challenges that come with being a new player on the market. When nobody knows you, it’s difficult to build momentum, let alone a loyal audience of followers. It doesn’t matter how innovative your products are. At the heart of your business presence, you need to inspire trust. Creating trust when you are an unknown entity on a busy market is hard work. Entrepreneurs need to approach the journey from a psychological perspective by showing their audience why they are relatable and reliable.
They find ambassadors
There is no point telling people how great your company is because nobody listens to self-promoters. If you want your audience to start noticing you and taking you seriously, you need people to do the hard work for you. You need brand ambassadors who are ready to not only try and love your brand but also promote it. Finding ambassadors can be easier than it sounds. You can turn existing customers into ambassadors by providing them with a gift that displays your brand logo, for instance. Businesses also approach social influencers and bloggers to create marketing partnerships. Ultimately, it can be a good idea to choose local bloggers and work closely with them to develop a promotional programme. You can provide free sample against their honest review, for example.
They embrace a swift process
We live in a fast-paced society. When you work in a B2B environment, you need to make sure your interlocutors can rely on your professionalism. Therefore, the time you take to answer their queries is detrimental to your reputation. If you’re sending a proposal per post, you need to be able to tell them when they will receive your post. Working with business couriers solutions can help you stand out from the crowd. If you’re using electronic communication, such as email, it’s best practice to respond as quickly as possible. However, not all prompt answers are right. When you have to research, you need to keep your interlocutors in the loop by letting them know you’ve got their message and are working on it, for instance.
They take people on a backstage tour
Everybody knows your logo. But customers want to know what happens in your office. Video marketing is the perfect tool to take your audience on a backstage tour and let them discover your brand’s story. You can use a video to share how your business idea came to why and it matters to you. If you already have loyal customers, now’s the best time to use their testimonials in the video, as it establishes a trust base. But, more importantly, introducing the people behind the products and sharing your workday can give a new dimension to your brand.
According to psychologists, people choose to trust individuals they can relate to. You need to feel a bond with someone, whether it is because you’ve heard about them in the past, you know their story, or you think they treat you with respect. Creating the same conditions in the business world can boost your brand awareness and reputation dramatically.
