A lot of customers these days have started to look at which companies are achieving high levels of eco-efficiency. What businesses are reaching new heights in their attempts to save the planet? Believe it or not, if you can generate the image of a green company, it could do wonders for your sales. The image of a green company is a brilliant marketing device that you should utilize. Of course, you don’t want to start writing ‘we’re green’ on every piece of merch. Instead, the best way to show customers your business is green is by actually changing your business model.
One of the simplest ways to go green is to think about the packaging of your products. Make sure that you use packaging companies that only use recycled materials. Or, make their products in a way to limit the impact production has on the environment. Good quality postal tubes can still be bought, even if they are made out of recycled or reused materials. It will still provide great packaging for your products and protect your merchandise. At the same time, customers will be able to see that you care about the planet. You might also want to look at packaging that is biodegradable and does not need to be recycled.
If you own an office, one of the best ways to show your business is green is by installing solar panels. With solar panels, you can improve the curb appeal of your business and save money. It makes your company look modern, futuristic and will give the property great resale value. It will also allow customers to see your business is green without needing to be told directly. You just need to make sure that you have the money in funds to pay for this expensive add-on. However, the grants offered by governments across the world should certainly help here.
This is something you can and should advertise. If your business is not yet set up for recycling, you do want to advertise this change. You can put a little slip in your packaging. It can say something like ‘now we recycle all our materials.’
This statement might seem quite forward but switching to a business model that includes recycling is expensive. Due to this, you do want to capitalize off this change as much as possible.
You might also want to look into new innovative ideas on how to make your business greener. There is plenty of tech on the market that can be implemented into your office or work environment. One possibility is to use LED bulbs for all your lights. You can use these to cut the costs in your company and keep things cheap. That’s only one advantage to you as the business owner. The other is that clients and customers will notice small changes such as this. They will see that your business is switching to an eco-friendly model without it being pointed out.