Are you in the throes of setting up a business online? If so, then you need to make sure that you are building up your brand the right way. Here are some of the key elements of your online brand that you must ensure hit the bullseye.
Your Website
First, you need to think about your business website. Your business website is essentially the front door of your business. It’s the digital hub for your company. It’s often the first impression that customers receive of your business so it needs to be the right one. There are a few ways to guarantee that this is the case. For instance, you need to make sure that your website is operating at the right speed. You can signup here to create a hosting solution that will ensure that your website is always operating at a rapid pace. Your design needs to be on point too, sending a clear message about your brand.
Your Social Media
Next, you should consider your social media performance and the different networks where you have a business profile. You should have a business profile created and set up on as many networks as possible. This could include Twitter, Facebook, LinkedIn and Instagram. By getting established on more social networks, you can guarantee that you don’t miss out on an opportunity to grow your target audience.
When you are running your social media profiles, it’s important to establish a tone that is consistent and that is going to appeal to your customers. You must also make sure that you are following the 80:20 rule. This means that 80% of content that you publish and promote online needs to provide real value to your target audience. The rest can be purely promotional but the majority needs to give them something that they want or they can use. In doing this, you can guarantee that your social pages are somewhere that will be worth visiting and exploring online.
Your Customer Handling
Finally, you need to think about how you handle your customers and specifically their responses to your business. There are various ways that you will need to handle your customers. The first is responding to their direct queries. This means that you’ll need to respond the right way when they contact your business. Ideally, you should aim to respond within no more than 24 hours and provide a personalized solution that is guaranteed to impress them.
The other aspect of handling is customer reviews. You should be responding to reviews the right way. You need to show your customers that you do care about their opinions and you want to improve. As such, reviews and in particular negative reviews, should never be ignored by your brand.
We hope this helps you understand some of the key aspects of your online brand that you must get right from the first day that your business hits the market. If you do this, then you can avoid the trap of a brand that doesn’t appeal to your audience and that quickly gets dismissed in favor of key competitors.
