Once your business is up and running, the next thing that you will need is a useful website. An effective website is one that is going to turn your visitors into paying customers. You want people to do more than just visit your site. You want them to be drawn in by your excellent products and services, and you want them to refer to your website when they have any questions about your business.
Building a website and finding your place on the internet is a pretty straightforward process with the right IT and design teams beside you. Once you have them, you can start thinking about how your website can bring in the money. From traffic monetization to placing ads in the right places, you can start getting your website to earn money outside of the customer journey. With that in mind, let’s take a look at five ways that you make your site more effective:
- Go Mobile
If you want your website to be an effective one, you need to consider that a quarter of your traffic is likely to come through mobile devices. This isn’t just smartphones, but tablets and other handheld computers. If your website is made for desktop, you’re already losing money! You can’t monetize your traffic as well if you aren’t making sure it’s coming from all angles. Google loves a mobile-friendly website, so while you think you’re doing well, you could always be doing better.
You want to make your website effective for your customers, right? Well, they can only do that if you are making them aware of your site in the first place. It would help if you advertised the fact that you have a website at all. Include your contact information and your website on your business cards and your emails – this will be a great way to get the word out there about your new site. Always remind people when you see them, too, as it’s going to ensure you are using word of mouth!
- Keep It Current
Your website may look fantastic, but if your content management system isn’t regularly updated, you’re going to fall behind on the first Google page. Regular updates and content additions may be long and tedious, but without them, you’re not going to get very far! Update your website with business news, new photographs and any blogs/vlogs that you are updating.
- Include A Sitemap
Your sitemap is so essential for the continuation of your website. You could have the most beautiful and in-depth webpage ever, but if it doesn’t have a map for people to find their way around it, you’re not going to get very far. Your website needs to be simple for your customers to use; otherwise, they’ll just go elsewhere to get what they need!
- Content Backlinks Are Key!
Do you really want a website with dead links that don’t work when people use them? Of course, you don’t. You need to be able to leave an impression on your visitors, let’s make it a positive one!