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Failed Sales: Are You Advertising Your Residential Properties Correctly?

Have you ever tried hard to sell a home but just couldn’t make any progress? Perhaps you think the home is in a bad location, or that it’s a bad time in the year to sell, or perhaps you came to the conclusion that it’s a cursed property. Whatever excuses you might come up with, have you ever thought that you might have just neglected to advertise it?

Just like any business, if you aren’t able to advertise the product you’re selling then you won’t be getting customers and, as a result, you won’t make any sales. It’s a basic business concept to market your services or products to be able to sell them and very few estate agents or homeowners get this right.

So whether you’re building to rent or buying to sell, make sure you advertise your properties the correct way and follow some of these essential tips.

Online Websites

Most estate agents only sell and buy properties that are close to their business. If someone wanted to buy or rent a home in a different city, then their only option is to look online and if your property isn’t listed online, then you’ll get less exposure and you’ll have a lower chance of making a sale.

Make sure you list your property on as many online websites as you can. They’ll usually charge a small fee or percentage of the sale depending on the types of services they offer, but it’s usually worth it in the long run. Alternatively, if you have multiple properties for sale then it’ll be worth your effort to hire a web developer to create a website for you. You can then list the properties, advertise your website and brand name and also show contact information so that people can reach you and inquire about the properties you’re selling.

Traditional Media

Although most businesses have turned to the internet to advertise their products and services, many traditional companies have stuck with regular advertising such as newspapers and local directories and they still see a great amount of success. If you’re neglecting to put your properties in local newspapers and property magazines then you’re missing out on a lot of potential exposure.

Create Lettings Leaflets or posters and distribute them around your local area for maximum exposure. People might get sick of seeing your brand name all over the city, but at least they’ll remember your name!

Word of Mouth

Don’t underestimate the power of social media or local gossip. Words can spread like wildfire if you know where to spark the flame. For example, trigger a discussion about fancy properties in your local bar or in an online discussion and subtly hint the properties you are selling. You’ll be surprised at how effective this is when you see a couple more hits on your online listings.

Twitter and Facebook are powerful tools to help you advertise your properties and even if someone doesn’t’ want to buy the house you’re advertising, there’s a chance that they might share it with their friends and it could end up in a long chain or referrals until it finally reaches a buyer.

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