Making New Year’s resolutions is an old practice that is still popular these days. At the start of each year, people make all kinds of resolutions and hope to turn those dreams into reality. For real estate agents, the beginning of the year is a great time to set some new goals and implement new and effective marketing strategies. Considering how fierce the competition in this field these days is, it is good to keep those goals in mind each day and seek effective marketing strategies to lure possible clients.
The main idea is to try to find those strategies that expose you to many potential clients. This is a great way of gaining more exposure and making your way in front of a bigger audience so that you can wow clients with your ideas and potentially market a home. A lot of real estate agents claim that the most effective way of gaining exposure is by being recommended by their former clients. Therefore, asking for referral plays an important role in this case. Besides that, one can talk about better photo quality, engagement, technology investment and many more. Here are just a few marketing strategies that can help real estate agents gain more clients this year.
- Makeover
Even though this is common sense, it is important to mention the fact that an outdated place can turn potential clients off. After all, the overall aspect of the home that you’re trying to sell is your main intermediate in this case. By far, the most important areas are the entrance, the kitchen, and the bathroom. This is the first thing they see, and the first impression says a lot when it comes to real estate. Make sure the area is impeccable at all times by replacing broken lights, improving the landscape and even replacing kitchen and bathroom plumbing. General Plumbing Supply provides a great deal of solutions for everyone. Furthermore, they even offer the latest design trends and showrooms where you get to experience what your prospects rooms might look like after working with them.
- Professional Photos
This is one of the aspects that make a difference between professional real estate agents and simple vendors. You don’t have to be a professional photographer to be able to tell the difference between a professional picture and a hurried snap. Agents who wish to generate more interest in their homes need to invest some time when it comes to this step. The property needs to capture the interest of potential buyers, not just by its cleanliness. Including different angles and perspectives into those shots helps you get more public exposure and potentially increase the number of your sales. Nowadays there is no excuse for using bad quality photos in your listings. Depending on your budget, you could hire a professional team of home cleaners and a photographer. However, that’s not always the case.
- Work on Your Online Profile
Everyone knows that a big part of today’s world takes place online. People use the internet on a daily basis to broaden their knowledge, improve their skills, get entertained, purchase useful items and explore potential investment options. Your profile needs to be designed to work on mobile phones, tablets or laptops. Your website is your business card. It’s safe to say that most of your future clients will check out your online platforms before getting in touch with you. Therefore, this is the first impression for them. Make sure that it’s a good one. Include clear and concise details about your services. Don’t forget to include your contact details and the areas that you sell in. Lastly, your listings are going to be the focal point of your website. Consider the tip suggested above and pay attention to little details.
- Master Search Marketing
Many people who are looking for a real estate agent will do that online, on their phone. In today’s world, it is important to have good campaigns, both for your PPC (pay-per-click) and SEO (search engine optimization) campaigns. Use your PPC for words that indicate that people are ready to find a good real estate agent. Link your landing page with a strong call to action and a convincing message. Furthermore, use blog articles to showcase your expertise and create content that provides true value. Creating shareable content is an effective strategy that helps you get more exposure to potential clients. Optimize your keywords and ask your customers to review your services so that you can increase your ranking. Last but not least, try to come up with content and keywords that are different from those used by your competition.
- Count on Social Media
Posting on social media is another effective way of getting exposure to a lot of potential clients. The great thing about social media is the fact that most people use it these days. Thus, it is quite simple to meet prospective clients where they are most of the time: online. If you’re still not using these channels to grow and nurture your business, maybe it might be time to start taking action. After all, in 2018 most aspects of people’s life start online. Once you start actively posting on social media, you’ll soon have an audience. Ask your followers to engage with you online by commenting on your posts and reviewing your services or sharing their thoughts in the comments. The great thing about social media is the fact that you can easily reach a greater audience by boosting your posts for a small amount of money.
- Create a Marketing Video
When it comes to increasing your audience and gaining more potential clients online, incorporating technology into your marketing tools for real estate could be a great answer. Thus, you can show your clients that you’re a creative real estate agent that knows the latest trends related to selling houses. Living in a fast-paced world does not allow people to spend a lot of time reading articles and doing a lot of research. For that matter, it might be a smart idea to create a short and clear video explaining your services. Share it on all of your networks to increase your exposure.
To conclude, it is good to mention that even though these are all effective marketing strategies for real estate agencies, one has to be consistent when implementing them. Making efforts definitely pays off on the long run.
