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Do You Really ‘Know’ Your Retail Customers?

If we are to ever see a notable change in consumer behavior, we have to dismiss the traditional way of marketing. Retail customers display all the common traits of pattern behavior. They go with who they know, they buy things they’re comfortable with and they take their time to research before buying something new. Big purchases are more common than ever, with more consumers ready to spend close to $1,000 on just one high-quality item they like every single year. Consumers who feel they know the company they are buying from want to feel as if said company knows them too. It’s all about gauging personalities and treating every customer as an individual. ‘Knowing’ your customer is thus, a great challenge for businesses right now.

Customers want a wholesome approach

Buying products isn’t as powerful as buying an experience. Your customers should know that their personality is able to be implemented into the products they buy. Being able to personalize products is therefore essential, but showing customers products that they are more likely to wear is just as important. If you have a customizable option on your website, you should email customers with images and descriptions of products they would make in their own image. If you see shoes, presenting a style of shoe that would match their recent purchase of a jacket, would be awesome. If a customer bought a bomber jacket last week, send them an email with shoes that would fit a certain style of outfit they are more likely to be seen in. inevitably, this requires a good understanding of cookies marketing and buying consumer data to form an image of them.

A loyalty event

Don’t ever let anyone in your public relations department convince you that loyalty events are snobbish or elitist. There are some consumers that want the best of the best from your brand. They are willing to fork over their hard-earned money to make sure they get the latest and greatest products. Throwing a loyalty event is a great way to say thank you to these types of consumers. Gathering them together to talk about your future plans is a great way to gauge what it is they love about your business. No doubt you will be reminded of how important your company culture is, as even just your approach to research and design makes you uniquely attractive. However, inviting first-time customers is a great way to gauge new opinions. They will meet and greet with your loyal consumers, so they can share opinions and give you more ideas to further your brand.

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Make a profile file

Customer data is valuable as it’s not easy to attain. Creating a profile for each of your employees should be done in a file. As the years go on, your customers might change their purchasing habits, their style, and their needs. Being able to track how and why they are changing the way they interact with your business, will give you some future-proofing predication foresight

Do you know your customers inside and out? It’s very difficult to gauge why consumers choose your brand over another, so inviting them to a gathering for loyal consumers is a great way to ask the pressing questions face-to-face. 

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