If you’ve ever wondered what it takes to become a globally recognised realtor, or even just a local estate agent with a booming popularity, then you’ve come to the right place. Success doesn’t have to be measured by the amount of money in your bank account. Success can also be measured by the number of clients you have, the number of sales you’ve made, or even just an inner feeling of satisfaction that lets you know that you’ve made it.
But despite what success means to you, there are some undoubtedly solid characteristics that almost every successful realtor has. If you think you have what it takes to be a great real estate agent, then here are a couple of qualities that you’re going to have to develop.
Extreme Attention to Detail
Estate agents know that anything about a property can make or break a sale. Whether it’s the walls that are coloured wrong, a smidge of dirt on the fridge or even just an exposed wire or pipe, there’s no room for error when you are trying to sell a house to a potential buyer. Successful realtors know how to pretty up a house and make it absolutely spotless before they put it on a market. They have the uncanny ability to point out very subtle details about a home and blow them up into major sale points that the buyer never realised before. This attention to detail is also what makes a realtor able to read the minds of their potential buyers and tenants, and is the reason why a good realtor will be persistent and tenacious.
Able to Sell a Future
A realtor knows how to get into the heads of their customers. If a realtor sees a couple cradling a child looking for a 3-bedroom home, then you could make the assumption that they plan to have more children to start a large family. With this knowledge, a realtor can specifically target features in homes to advertise which will win over the buyer. Are you faced with a single person that looks like a business professional? Then chances are they’re looking for rental properties in your area to start a new business or to move closer to their job. Again, with that information, a realtor can target features like the close proximity to public transport and amenities, or a fast and stable internet connection that is already installed and good to go.
Local Knowledge
A great realtor understands the needs and demands of the local property market. For instance, if a realtor specialises in a wealthy area such as Beverly Hills, that realtor knows to market mansions and other luxurious properties for people to drool over. They know what to sell to each individual and they know how to sell it through a mix of experience and local knowledge. Are you a holidaymaker that wants a holiday getaway home? The realtor knows how to accommodate those needs and they have just the perfect home for you that screams “holiday home”.
