What methods do marketers use to build one-of-a-kind trade show displays? They do this via meticulous preparation and great execution. If you are a marketing expert who wants to take your trade show campaigns to the next level, then the recommendations in this article are for you. But first, let us talk about how to get off on the right foot with planning.
Integrate your USP into your stand
Whether you are a consumer brand or a B2B firm, the first step is to identify your unique selling propositions (USPs) and include them in your design. When it comes to selling, a unique selling feature is what distinguishes your product or service from a similar one from a rival.
In order to establish your USPs, you must first understand what you are offering and to whom you are selling it, i.e. who are your customers. What are your rivals doing with their products and services, and how does your company’s performance compare to that of your competitors? With the answers to these questions, you will have a list of your unique selling propositions, which you can use to create a booth display for your trade show that accurately depicts your unique selling offer.
Inspire a sense of intrigue and curiosity.
We live in an era where the one who yells the loudest is the one who gets heard, so make sure your brand elicits feelings of fascination and curiosity in the minds of your target audience. First and foremost, your display is focused on the client and designed to capture their interest. Mention their requirements, as well as how your company can meet them. It is all about attracting people’s attention in order to get them to come to your exhibit. Once you have them, it is time for the salespeople to take the initiative and provide further information on the service or product.
Be consistent with branding
For all visual assets, consistency is essential, so make sure to follow the company’s trademark and style rules, including typefaces, colours, and textures, for banners and brochures, as well as for the clothing worn by your tradeshow booth employees. Put your company logo on items such as hats, T-shirts, pencils, and bags to reach a wider audience of guests who are likely to continue to use them long after the event has ended.
Use digital displays
Make use of digital displays and movies to draw attention to your business and educate customers about your services. You need to use Interactive Video Projections to engage your audience. You can use images and videos to demonstrate products in use and customer success stories, as well as customer success stories from other companies.
Social media
Because no one likes to miss out on a fantastic event, social media is also a terrific tool for increasing attendance at a concert. This gets us to the next point: how you may utilise technology for interactive marketing, such as quizzes, as well. All successful submissions from your foot traffic attendance might be entered into a prize draw at your exhibit, which could be held in conjunction with the quizzes. This is an excellent method of collecting consumer information in order to send out marketing emails or mobile marketing campaigns.
