A lot of businesses spend all of their time looking forward to the future, and there’s nothing wrong with that. After all, it’s important that you’re able to look ahead and see what’s on the horizon. Not only does it make sure that you’re prepared for whatever might come alone but it also means that you’re always going to be right on the cutting edge of many modern business techniques. But that doesn’t mean that your business can get by only by looking forward. After all, as the old saying goes, those who don’t learn from history are doomed to repeat it. There is actually a great deal that many businesses can learn and adopt from past working methods that some might consider to be outdated or obsolete. With that in mind, here are some ways that looking back into the past might be the best thing for your business.
Real world marketing
There’s a temptation these days to take every single aspect of your business online. The internet has completely revolutionized the way that we live our lives, and business is certainly no exception to that. One of the most significant things that the internet has changed is that way that people market their businesses. A lot of businesses, particularly small startups, focus very heavily on things like blog posts and social media to generate interest from customers. And that’s a great idea! There are plenty of things to recommend using digital marketing, especially when you’re first starting out but that doesn’t mean that you should give up on more traditional marketing methods. Things like flyers, leaflets, and banners are still consistently successful as marketing tools, and they often reach an entirely different demographic to digital methods. Being able to draw in customers off the street with some Selby’s custom banners is something that you simply can’t do online. Of course, don’t delete all of your social media just yet! Just make sure that you’re using it alongside other marketing avenues as well.
Office space
There’s been a major push over the last couple of decades towards open plan office spaces. There’s some fairly decent logic behind this. The idea is that if there are less physical barriers between your employees, then they’re going to be able to communicate more effectively and improve how they work together as a team. The issue with open plan offices is that they neglect the fact that this simply isn’t going to be the right working conditions for everyone. Now, this is not to say that you should go back to the cubicle format, keeping every isolated to make sure that they remain focused. But instead why not try to come up with some form of compromise instead? You should undoubtedly provide open spaces for communication and collaboration between employees, but for those who prefer a little bit more independence and quiet you should make sure that there are areas in your office where they can go for a little bit of peace and concentration. Striking the right balance between the old and new is the perfect way to create a truly successful business.
