Advertising your property can be a very tricky business. You have to make sure that you having it advertised in the right place, for the right price and the right people have to see it! All of these can be difficult doing on your own, so here are 5 tips to maximise your advertising effectiveness.
Marketing At The Right Price
The price of your property obviously determines how much money you receive from selling it, but also how many people become interested in buying it. If your price is way too high, then people will not think about buying your property! This is something we want to avoid when selling a property because people will not even give it a second thought if they see that the price is too high, you’ll have a very tough time selling it. You can also price your property too low too. Whilst this will attract many more potential buyers, it means that you lose out on profit that you could have had or meaning that you actually lose money on the investment. To combat this, companies like Zoopla offer quick online valuations, or agent valuations to tell you how much your property would sell for on the market based off of previous properties that have sold that are similar. This gives you a good starting point for how much to sell your property for a realistic, but profitable sale.
Put It In The Right Places
Where you advertise your property is another important factor. If you’re advertising a very large property with a company that isn’t very large, you won’t get the exposure that you’re after! An emerging trend is using real estate lead generation websites. These sites are able to put online ads in the right places for you by finding “leads”. These leads are people that are looking for your specific type of property and creates a specific ad to appear for them, targeted just for them or a group of similar people. There are a few different companies that offer this service, so it can be hard to decide which one you want to go with. If you’re looking for some help on deciding which service to go with, go to https://inboundrem.com/real-estate-lead-generation-websites/ for an overview on the process and the comparison of companies.
Make Sure You Take The Right Photos
Photos are an important part of advertising. Along with the price and description, they are what people judge your property off. Photos are often the dealbreaker for potential buyers, if they like the price and the description, the photos seal the deal by making them fall in love with the property! This is why it’s important to take the right photos. It can be hard to know how to do so, if you’re unsure of what you’re doing then go to https://www.houzz.co.uk/ideabooks/27163457/list/how-to-take-great-home-photos-the-easy-way-5-tips-from-a-pro?irs=US and read the article found there for some great tips! If you don’t want to do this yourself because you don’t think you have the skills or equipment, you always have the option to hire a photographer. This circumvents the need to do the work yourself, all you have to do is hire one online from sites like splento, meet with the person you’re hiring, tell them what you want and let them do it!
Let Potential Buyers Visit
Apart from seeing photos, another thing that can seal the deal with buyers is letting them see the property that you are selling. This can be more difficult if you live in the property, but it’s easy if you’re not! Companies like Evans Estate Agents offer agent tours to potential buyers. This is the best way to let buyers see your house as they get to see what it’s like in person, giving them the full experience of the house. It allows them to see if they can picture themselves at your property, but this is also where some of the problems with agent tours are. You have to ensure that the agent, or agency, you’re using is of a good standing. If the agent tour is of a poor standard, it could lose you the potential buyer that could have purchased the property if the tour was good! If you’re not using an agent to tour your house and are doing it yourself, you need to make sure that the house is empty when you do it. Distractions in the form of other family members can negatively impact the buyer’s opinion, so it’s good to boot everyone out the house before you have someone round! It’s also recommended that your house looks tidy too if you still live there as it will improve the buyer’s attitude towards you, and your home.
Tell People About It!
Never should the word of mouth be underestimated! Telling people about your intentions to sell your house is the simplest, and yet can be one of the most effective ways of advertising your house. By telling your family and friends that you are selling a property, they might get in touch with someone who is after a similar kind of property to the one you’re selling, circumventing the need for any of the other things that we have already covered. Posting your property selling intentions on social media’s like Facebook and Twitter gets you reaching further, so it’s always worth doing it. Whilst it won’t always pay off, it costs nothing and requires minimal effort to tell people about what you’re doing, so you have no reason not to!
If you follow these 5 tips you’ll have a much easier time selling your property! It can turns years into months if you do all of these correctly, saving you a lot of hassle that you could otherwise do without! But what if you’ve got a unique, older property? These can often sell for much more than you think, but it’s always worth checking them out before you do anything to do with them, if you’re unsure of what to do with an old property you might have, read this article to get you started with it.