The trend for outsourcing is growing year on year, and if you fail to utilise the benefits of outsourcing, you could be doing yourself and your company a disservice. In 2021 over 70% of UK small businesses outsourced parts of their business in place of hiring skilled employees to perform those tasks, and over 50% of small companies outsourced their marketing. If you are unsure of if or what you should outsource, this post looks at five different tasks to start with!
Marketing
Marketing is a vital aspect of any company, and by outsourcing marketing, you can focus on other areas of your business. From keyword research, content evaluation and on-page optimisation to internal linking, it’s easy for companies to end up with a copy and paste web presence that doesn’t inspire engagement or drive conversions. Marketing outsourcing can be essential for small business owners as they have no time, skills or expertise to handle everything that comes with a solid SEO strategy.
Accounting
The complexity of running a business can be overwhelming at times, and this is where outsourcing becomes so essential. The first thing to outsource is accounting. Outsourcing your accounting allows you to focus on the nitty-gritty of running your company, products, and or services. When you outsource, you can rely on people who are experts in their field. A Small Business Accountant will know what they’re doing and have all the necessary skills to keep your books in order, which frees up time for you to concentrate on other areas of your business that need more attention.
Cybersecurity
Regardless of its size, every business is vulnerable to cybersecurity threats. A new threat is revealed every day, and your business needs to stay up-to-date with the latest developments to ensure you are not a victim. This is an area where it is worth hiring an expert regardless of how big or small your company is.
Payroll
Most small businesses do not have the resources or expertise to handle payroll. You need to be sure that you pay employees correctly, report all necessary data, and meet all government requirements. This task requires a lot of attention to detail and can often be complicated. If you don’t have the time or skills to take care of these tasks by yourself, it will likely be highly beneficial to outsource your payroll to an expert.
Customer Service
Small businesses tend to spend a lot of time on customer service. You may be spending hours on end speaking with customers, responding to emails and fixing problems that crop up. And while customer service is essential, it’s also time-consuming.
That’s where outsourcing customer service can come in handy. Some companies employ customer service representatives skilled at handling customer complaints and issues. These representatives are professionals, so they know how to handle these issues to keep customers happy. They also know what to do when a problem arises and can take care of it quickly and easily without your input.
If you want your company to save time by outsourcing customer service, you need to find the right company for the job first. Make sure you research different available companies and find one that offers a level of customer care that matches your values as a company.
