A lack of conversions can be a frustrating experience, especially if you’ve poured a lot of time and effort into your business. Website design can be a particularly tricky component of running a business, especially if you’re relatively new to how websites work or are attempting to use some kind of template that is offered by your web host.
The reality is that website design isn’t easy. It takes a creative mind to make a fantastic website, and you need to be focused on establishing an amazing user experience that makes your website effective at what it’s designed to do. For some people, it’s informing them about products and services. For others, it’s all about converting and making more sales. Regardless of the reason your website exists, we’re going to talk about a couple of points that could explain why your website isn’t converting.
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Are you using search engine optimization?
SEO helps to make your website visible on search engines such as Google. It involves a lot of technical knowledge about how search engines work, such as understanding how search engines look for specific keywords and metadata before indexing your website. It’s important to utilize search engine optimization if you want to get more people visiting your website. Ideally, you should aim to at least be on the front page of a search result.
Is your website difficult to navigate?
It’s important to make your website easy to navigate. Good web design involves setting up a navigation menu that makes it easy for your customers to find the products they want, or to browse various products so they can pick from your large selection of goods. A search function is also a good idea since it helps your customers find exactly what they need. If you have many different products on offer, such as clothing and accessories, then having a range of filters can make your products easier to discover. For example, you could set filters for the colour of the item, the size or even the brand.
Do you have calls to action?
A call to action is essentially an element on your website that encourages users to take the next step and purchase something. A CTA will depend on the type of business you operate. It can range from a “click here to find out more” link to a big “buy now” button on your product page. A CTA needs to be relatively obvious and it should be present on almost every page to encourage your viewers to buy something.
Is your purchasing process actually working?
Most web hosts will have some kind of built-in cart or purchase processing feature enabled, but there are times where your settings may have tweaked something and made it impossible for your customers to actually buy something. If you’ve yet to have a single purchase but are clearly getting hits on your website, then it may be because your purchasing process has some kind of issues. Test your website and make sure that it’s working correctly.