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11 Proven Networking and Marketing Investments to Drive Sales Forward

Investment in marketing and networking activities will give your sales a significant boost, but with so many choices out there it can be hard to know exactly which activities should be your priority. That’s why we compiled this list of 11 must-have investments for any sales professional looking to boost their numbers – you will find everything from tried-and-tested methods like content production online through to more experimental tactics such as creating creative campaigns – along with our top tips on how to turbo-charge sales through networking and marketing!

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Content Creation

Content creation can be an excellent way to establish your brand, build an audience and drive traffic back to your website. Based on your industry and niche, you could create blog posts, eBooks, white papers, videos or podcasts as content to share.

Social Media Management

An effective social media strategy will enable you to reach your target audience where they already spend their time online. Be sure to invest in a platform that automates scheduling and measures results for optimal success.

Influencer Marketing

Partnering with influencers within your industry or niche allows you to take advantage of their existing fan base and increase visibility for your product or service. Make your selection based on their ability to engage their followers as well as the quality of content created.

Exhibition Stands

Industry events provide an ideal opportunity for building relationships, strengthening brand visibility and unveiling new products. When attending trade shows or events, make sure your bespoke exhibition stand reflects your company values to create an inviting environment that shows potential customers that your brand cares.

Email Marketing 

Email marketing remains one of the most effective means of reaching prospective customers. Make an investment in a quality email marketing platform which will allow you to develop campaigns, segment your list, and measure results effectively.

Public Relations (PR) 

Utilizing the services of a PR agency can be costly; however, when implemented effectively it can often pay dividends. An excellent PR team will help secure press coverage and visibility, creating a buzz surrounding the launch of your product or brand.


Done right, advertising can be highly effective at driving leads, sales and conversions. Utilize platforms such as Google Ads, Facebook Ads or LinkedIn Ads depending on who your target audience is.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a search engine’s results page in order to rank higher in its indexing system. Optimizing your website for search engines is key to increasing organic traffic and visibility. Consider investing in an SEO audit, hiring a specialist, or using software designed specifically to assist with optimizing SEO practices to identify opportunities and implement improvements – don’t forget building inbound links too!

Video Marketing 

Engaging video content can drive more visits, leads and sales for your business. Make an investment in quality equipment like cameras, lighting and audio recording devices in order to produce professional-looking videos.

Creative Campaigns 

Crafting creative campaigns tailored to your brand will set it apart from its competition and catch customers’ eye. Have fun and think creatively; anything from an entertaining hashtag campaign to an engaging video series are possibilities for successful creative campaigns.


Don’t underestimate the power of networking! Attend conferences and industry events to meet potential customers face-to-face and form relationships, investing in attendance as well as any associated expenses such as travel and accommodation costs.

Marketing and networking activities don’t need to be intimidating or overwhelming; in fact, they can be an exciting and fun-filled journey! By employing the appropriate strategies for success, investing in marketing and networking activities can boost sales while helping your business realize its full potential.

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