There’s no better time to start an online store than now. If you leave it too long, you’ll make excuses and never get around to increasing your chances of selling more and boosting your bottom line. Plus, it’s accessible and straightforward as most of the profitable ideas are home-based or remote.
Unfortunately, your processes haven’t gone to plan. Currently, you’re scratching your head wondering, “why aren’t my products selling?” There are many reasons why businesses don’t make conversions, but it’s typically due to small mistakes that centre on your eCommerce shop.
Below, there are four that you may not imagine are significant, yet make all the difference in the world.
Low-Resolution Media
Unlike with a bricks-and-mortar shop, your customers have to shop with an element of risk. They know that they can’t be sure the item will be suitable until they remove the packaging. If it isn’t, there is the rigmarole of returning it and securing a refund or exchange. Therefore, it’s essential to eliminate the confusion, and high-resolution images do it perfectly. With a zoom function, users can analyse every product element until they are satisfied that it’s worth buying. Retailers go one step further by using videos to demonstrate how clothes and accessories look off the hanger, a hack you should consider copying.
Too Much Emphasis On Data Collection
Yes, big data is vital to your marketing effort. With it, you can target more people in unobtrusive ways and encourage them to register an account, converting leads into sales. Sadly, customers don’t have time to waste, so they’ll happily bounce if they see an overly long checkout form. 11% of usurpers leave due to the complexity of brands’ data collection services, which is why you must reduce the number of boxes. In truth, all you require is a phone number, address, and email account.
Poor Integration
The buying process should be as straightforward as possible for customers. This isn’t the case when your navigation and hosting policies are rigid. Website integration is a must since it provides shoppers with more options, such as checking out with different payment methods. Credit and debit cards are popular options, but so are Apple Pay and Android Pay, as well as PayPal. Certain eCommerce sites accept Bitcoin, just to prove how flexible your integration solutions have to be if you’re going to create extra opportunities to sell your products and services.
Opaque Additional Fees
Nobody is saying that you shouldn’t charge additional fees. For the most part, they are necessary as you shouldn’t be expected to fork out for delivery or shipping. Still, that’s not the problem – the problem is when you’re not transparent from the beginning. Shoppers who get to the end and realise they have to pay an extra £10 to £15 will bounce. After all, the order isn’t going to be cheap, so this amount of money is a lot. Plus, there is an element of principle, too.
Being open about fees prepares them for the final amount, ensuring it isn’t as much of a surprise.
