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5 Tips for Looking Professional During Video Conferences

Photo by Alexandre Pellaes on Unsplash

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Although Zoom was around before the COVID-19 pandemic, it was primarily used for meetings with international stakeholders and freelancers. Today, Zoom calls are a regular part of the day-to-day operations of most companies. 

If there’s one thing the pandemic has made clear about business, it’s the knowledge that technology can drive business procedures. The increased number of video conferences are likely here to stay, but that doesn’t mean you should continue to show up for meetings dressed in a suit on top and sweatpants on the bottom. Networking and building professional connections are still important, and more difficult to do virtually. Presenting yourself professionally is an important part of leaving a positive impression. Here are five ways you can look more professional during Zoom meetings. 

Keep your haircut looking fresh

While that quarantine cut became an accepted style at the beginning of the pandemic, salons and barbershops are now able to stay open thanks to safety provisions. An overgrown or poorly styled haircut can take all the attention away from your crisp and clean outfit. 

Keep a regular appointment with your hairdresser and wake up ten minutes earlier each morning to put a little product in your hair. It doesn’t have to be fancy, but you don’t want to look like you just rolled out of bed. 

Wear a tie

Love them or hate them, a tie can quickly pull together an outfit. Look at a gallery of business ties to find a style that suits your personality and image, and take the time to pair one with your button-up shirts each morning before your meeting. 

Though the suit jacket may be a little overkill (depending on the nature of the meeting), there’s almost always a place for a tie. 


While it may be tempting to skip the accessories – after all, who is going to notice? – they really do make a difference. A gold watch on the wrist is sure to catch the light and at least subconsciously attract the attention of your coworkers. For women, a necklace and a pair of simple earrings will do the trick. 

Embrace business casual

As mentioned, a suit jacket may no longer be appropriate for many businesses, even if you used to wear one into the office every day. Hopefully, your employer has outlined new requirements for workwear while working from home, but if not, you probably have a good sense anyway of what is and isn’t appropriate. 

Even if your wardrobe is a little more casual these days, you can elevate your look without appearing to try too hard by layering. For example, putting a cardigan on top of that button-up shirt and cuffing the sleeves will instantly make you look more professional without sticking out like a sore thumb. 

Start a skincare regimen

Though not part of your wardrobe, a clean, fresh face will make you look more hygienic and awake than one that is neglected. Take the time to apply a moisturizing cream before bed and cleanse your skin morning and night. 

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